Crafting Strategy with Data. Telling Stories with Purpose.
A data-driven marketing strategist who turns insights into solutions that drive measurable impact across B2B and B2C environments.
Featured Work
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![B2B Strategy & Research]()
National Geographic Society
Developed B2B strategy for National Geographic's professional development workshop through research with 41 participants across 6 industries.
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![Content & Community Building]()
Kiehl's
Created social media content and community engagement strategies as 3rd cohort Campus Ambassador, driving brand awareness and sales among college audiences.
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![Video Production & Storytelling]()
Age UK Islington
Produced video series translating complex community services into accessible content for seniors, caregivers, and partner organizations across multiple platforms.
Hello! I’m Angel.
It’s a pleasure to have you here:)
I'm from Taipei, Taiwan, and I'm a marketer who lives at the intersection of strategy and storytelling. To me, marketing is how we identify challenges and transform them into meaningful solutions, the work that requires both analytical rigor and creative instinct.
I studied Advertising with a Business Administration minor at Boston University, and my work has spanned B2B strategy, content creation, and community storytelling. What drives me is understanding what makes people care and adapting quickly across industries, audiences, and cultural contexts.
Based between Taiwan and the US, I bring a bilingual, bicultural perspective to my work. Outside of work, you'll find me with a camera, making latte art, playing badminton, or experimenting with a new side project.
[Learn More About Me →]