With a passion for creative storytelling and digital engagement, I craft branded content that blends strategic messaging with trend-driven execution—helping consumer-facing brands connect meaningfully with their audiences across platforms.

Machi Machi (Consumer Goods / Beverage)

Partnered with Kiehl’s to promote seasonal skincare products, tailoring content to match fast product cycles and evolving consumer preferences typical of the FMCG space.

As my audience primarily consists of followers within 18-29, I focused on creating relatable, trend-driven content aligned with Gen Z skincare behaviors.

To keep engagement high amid frequent product promotions, I diversified content formats—ranging from testimonials and street interviews to lifestyle integrations—ensuring each piece felt fresh, authentic, and tailored to evolving platform trends.

Collaborated with my hometown Taiwanese beverage brand to create lifestyle-centric content that reflected the brand’s aesthetic and align with local cultural moments.

Copy: diary recap: cute machi date last week >> ꕤ.·*.
my go-to place for drinks that you can never go wrong with the taste and look! but my fave still has to be the strawberry milk with panna cotta 🍓✨

Insight: Machi Machi is an everyday pleasure—whether enjoyed solo or shared, it’s a reminder that you can create your own little moment of joy.